Content pruning is a crucial yet often overlooked aspect of SEO. This blog post provides a comprehensive guide on how to effectively prune your website's content to improve its SEO performance. The insights shared in this post are based on years of experience and proven strategies that have consistently yielded positive results. The post covers what content pruning is, how to conduct a content audit, how to identify performing and non-performing pages, and the necessary actions to take on non-performing pages.
Content pruning is a concept borrowed from gardening, where unnecessary or unwanted parts of plants are removed to promote healthier growth. In the context of a website, content pruning involves removing or adjusting non-performing content to improve the overall performance of the website. This process is also referred to as a content audit.
To conduct a content audit, start by listing all the URLs of your website's pages and posts. Next, list the focus keywords for each page, along with their search volumes. Finally, note down the traffic each page is getting. This process will help you identify which pages are performing well and which ones are not.
A performing page is one that ranks well for its focus keywords and drives a good amount of to your website. If a page is ranking in the top three to five positions for its focus keywords and is driving a significant amount of organic traffic, it can be considered a performing page.
A non-performing page is one that does not rank for any keywords and does not drive any organic traffic. If a page has a low search volume for its focus keywords or is not driving any traffic despite being at least four to six months old, it can be considered a non-performing page.
Non-performing pages need to be addressed to improve the overall SEO performance of your website. You can either increase the content on these pages, merge them with other similar pages, or delete them altogether. However, if you choose to delete a page, make sure to set up a 301 redirect to avoid 404 errors.
Content pruning is a powerful strategy to improve your website's SEO performance. By identifying and addressing non-performing pages, you can significantly boost your website's organic traffic and rankings. Remember, the goal is to have a majority of performing pages on your website. So, start pruning your content today and watch your website flourish.
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