In the latest search news, Google has been making significant updates to its search engine experience, introducing AI content, and even testing a paid support option. Meanwhile, Bing Chat is nearing completion of its infrastructure update, and Google Ads is introducing a new merchant center. This blog post will delve into these updates and more, providing key insights into the ever-evolving world of search engine optimization.
Google's search engine experience is undergoing significant changes, with AI content and paid support options being introduced. Bing Chat is also making strides with its infrastructure update, while Google Ads is launching a new merchant center. These updates are set to impact the SEO landscape in various ways.
Google has made some notable updates to its search engine experience. The tech giant has introduced AI content and is testing a paid support option. The AI content feature allows users to summarize key points on a page, while the paid support option offers a new way for advertisers to get help with their campaigns.
However, these updates have not been without controversy. Some users have expressed concerns about the potential for AI content to rehash information from other websites. Meanwhile, the introduction of a paid support option has been met with criticism from small advertisers who feel they are being asked to pay twice for the same service.
Bing Chat is also making significant strides, with its infrastructure update reportedly 99% complete. This update is expected to support features like plugins and third-party plugins, as well as the no search feature. However, the completion of this update has been delayed, with no confirmed date for its rollout.
Despite these delays, Bing Chat's CEO has stated that the platform outperforms GPT-4 in terms of raw performance, albeit at a higher cost. The platform is also set to introduce a feature that allows users to copy and paste images from a third-party source into the Bing Chat query box.
Google Ads is introducing a new merchant center, which includes a virtual model link. This feature allows merchants to communicate to Google that they have a 3D model image of their products. This can be done using various tools, and the 3D model or AI model can then be displayed in the search results.
In addition, Google Business Profiles will soon allow users to manage their social media links directly from their profile. This feature is currently being rolled out to a select number of users, with a wider rollout expected in the near future.
Google's decision to test a paid support option has been met with criticism. This feature, currently in beta, requires small advertisers to pay for support on top of their advertising spend. The cost for a support call is reportedly around $50 for a 45-minute call.
Many have expressed frustration at this move, arguing that it is unfair to ask advertisers to pay for support for a service they are already paying for. However, Google has defended the move, stating that it is part of a small test for the smallest advertisers.
The introduction of AI content in SEO has sparked debate. While some see it as a useful tool for summarizing key points on a page, others have raised concerns about the potential for it to rehash information from other websites.
Google has responded to these concerns, stating that by definition, AI content will rehash information from other websites. However, the tech giant has also stated that this is not necessarily a bad thing, as AI can help to improve the quality of content.
In conclusion, the world of SEO is undergoing significant changes, with Google's search engine experience updates, Bing Chat's infrastructure update, and Google Ads' new merchant center. While these updates are set to impact the SEO landscape in various ways, they also highlight the ever-evolving nature of the industry. As such, staying up-to-date with the latest news and updates is crucial for anyone involved in SEO.
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