Keeping up with the latest in search news can be a daunting task, but this comprehensive recap of the most recent developments in the field makes it easy. From the release of the Search Engine Roundtable iOS and Android app to the announcement of Google Rank Brain, this post covers all the essential updates. It also delves into the upcoming Penguin update, the recovery from Google Panda, and the latest on mobile redirects. The post wraps up with insights on YouTube's SEO misstep, the importance of a static robots.txt file, and the latest on app indexing. It's a must-read for anyone looking to stay ahead in the ever-evolving world of search.
The Search Engine Roundtable has released an iOS and Android app, offering users a quick and easy way to access the latest news. The app supports push notifications, allowing users to receive alerts about breaking stories directly on their device. It is also fully deployed with Google app indexing and Apple Universal Search, making it a valuable tool for staying updated on the latest developments in the search industry.
Google has announced Rank Brain, a system that uses artificial intelligence to interpret ambiguous queries. According to Greg Corrado, a senior research scientist at Google, Rank Brain uses a "gut feeling" to determine what a query is about. The system has been live since early this year and is used for a large fraction of Google's daily search queries. It is also considered the third most important signal in Google's ranking algorithm.
Google has confirmed that the Penguin update is expected to roll out within the next two months. This update will be real-time and continuous, meaning that changes to a site's links will be reflected in its Penguin status as soon as Google indexes those changes. This is good news for webmasters, as it means that a Penguin penalty could potentially be removed within a week of making the necessary changes to a site's links.
Recent data on Google Panda recovery shows a 40% uplift in organic traffic. This is a significant increase from the 10% uplift observed when the update was first launched in July. The data, which comes from Google Analytics, Search Metrics, SEMrush, and SimilarWeb, confirms that Panda 4.2 was indeed released and has had a significant impact on search traffic.
Google has issued a warning against deceptive and unwanted mobile redirects, which are against its Webmaster Guidelines. The company has published a blog post to help webmasters who may have these redirects on their site by accident, either due to being hacked or due to certain ads. The post provides guidance on how to update a site and remove a manual action.
YouTube has made an SEO error with its canonical tags. While the site's videos are all over HTTPS, the canonical tag in the source code shows the HTTP version. This is a major SEO no-no, as it creates a loop where the HTTP version redirects to the HTTPS version, which then points back to the HTTP version. Google has acknowledged the issue and stated that it is handling it in its algorithm.
Google has advised against making a robots.txt file dynamic, as it can cause issues with timing and when Google fetches the information. Instead, webmasters should make their sitemap XML file dynamic. This advice is crucial for ensuring that a site's content is properly indexed by Google.
App indexing is now showing in mobile Safari for searches. This means that if a user has an app installed on their device and they perform a search in mobile Safari, the app's content may appear in the search results. This is a significant development for app developers and marketers, as it provides another avenue for reaching users.
From app indexing to Google Rank Brain, the world of search is constantly evolving. Staying updated on the latest developments is crucial for anyone involved in the industry. Whether you're a webmaster, an SEO professional, or a marketer, this comprehensive recap provides all the essential updates you need to stay ahead.
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